The first thing I learned about launching a game in a big room is that you need someone who can yell well, because apparently I cannot. Thankfully, better-voiced people took pity on me and re-shouted the announcements about the game.
For a first-timer, I felt that the launch went very well. People signed up to play the game, others stopped by, and there was a lot of positive feedback. At one point there were three games going on simultaneously. There were smiles on the faces of those playing, close games, and at least one come-from-behind victory.
Quite a few people entered the drawing for the free deluxe edition (the game + rocket pawns + the play poster), and both copies I brought to sell were purchased by the end of the evening. The play posters were popular, and there were multiple requests to make the image available online so people could print their own. (That project is in the works, and will be available shortly, make sure to check back here soon for details on how to download the image.)
CritsHappen.net was there and took quite a bit of video of the Board Game Bash, including some footage of the display setup and the game being played. Click this link to go right to the footage, or you can watch the whole video here.
Towards the end of the evening, I was able to show the game to Justin De Witt (designer of Castle Panic), Anne-Marie De Witt (Designer of Bears!), and CW Karstens (Designer of Dragon Valley). Both Justin and CW had played the game over a year ago at Protospeil South, when it was still called Neon Trucker, and commented how far it had come, both in gameplay and appearance.
It was quite a busy day, and I wish that there were more hours in it, but I left happy. I had been able to share something with people that I have put so much of my time and effort into, and had a great time doing it.